Search

Student Research Publications

The Role of Digitalization in TransformingTraditional Logistics Operations in the Ecommerce Sector in the Uae

Integrating Sustainability in EU F&B Product Development (2020– 2025): Challenges, and Business Impact

Customer-Based Brand Equity as a Driver of BusinessDevelopment in Dubai’s Real Estate Market

From Manual to Intelligent Procurement: A Case Study on the Early-Stage Adoption of AI in Purchasing Operations

How do fashion and luxury brands in Dubai create a strong brand identity and connect emotionally with a multicultural environment?

Balancing Indentity and Adaptation How Luxury Brands Establish Themselves in the UAE