Dr. Francois Jabbour conducted an insightful session on Strategic Business Communication: Impact of Cross Elements for our students on 21 October at the EM Normandie campus. The session was conducted on a workshop model, engaging participants through interactive discussions and applied insights.
Dr. Jabbour is an academic and industry specialist in marketing, brand management, and business development. Over a decade of experience in the luxury retail sector across the MENA region, Dr. Jabbour has held regional roles with leading brands such as Dolce & Gabbana, Sephora, and Caroline Herrera. Currently, he is overseeing marketing for the duty-free operations at the Zayed International Airport.
The Bachelor program students’ enthusiasm kept the session vibrant and interactive. The students from the partner university also participated in the event. It was an impactful learning experience for the students.